Schenectady City
  School District


108 Education Drive
Schenectady, NY  12303
518.370.8100

 

   The Museum of Television and Radio

The Fine Art of Persuasion:  Television and Advertising
Grade 9 - 12

The program is designed to introduce students to the basic goals and methods of television advertising.

The group of students is a pilot group for the school's Integrated Media Arts Program.  The program focuses on building student success through involvement in arts production.  Students will first explore their role as consumers of media and receivers of intended messages.  This videoconference will serve as a kick-off event for this program.

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Provider Contact
Cid Pearlman

310-786-1000

This integration plan was d used by Grade 9  English Teachers at Grout Park School.

Students will need to be familiar with some key vocabulary/concepts such as persuasion, message, and audience.  Otherwise, they are already equipped with the knowledge necessary to succeed.

NYS Standards
The Arts
Standard 3
Responding to and analyzing works of art.  Students will respond critically to a variety of works in the arts, connecting the individual to other works and to other areas of human endeavor and thought.

Career Development/Occupational Studies
Standard 2
Integrated Learning:  Students will understand and demonstrate how academic content is applied in real-world and workplace settings.

ELA
Standard 1
Students will read, write, listen and speak for critical analysis and evaluation

Standard 3
Students will read, write, listen and speak for critical analysis and evaluation.

Time Required:

Planning -
1 Hour

Pre Lessons Activities - 2 Hours

Implementation - 1.5 Hours

Post Lessons and Activities - On-going throughout the semester

Assessment - On-going throughout the semester

Logistical Planning
Students will be familiarized with the concept of videoconferencing and the use of the equipment.  We will discuss their role, our role and the role of the content provider for the conference.

The music teacher will be informed a week in advance that he needs to relocate his class for the time period of the conference.

The Information Technology staff will be notified of the event.

The secretaries will be asked not to make announcements during that time.

The administration will be asked not to hold fire drills during that time.

Student understanding will be assessed primarily through the use of journal writing and group discussion.  This will be the beginning of a semester-long exploration of these concepts.  Students will also be asked to produce written analyses of advertisements which will ten be assessed for understanding by the teaching team.